Embrace the Best of Spring with GUCCI NOW

Gucci News and Trends for Spring 2013

In this issue: our latest Forever Now campaign with Charlotte Casiraghi, spring’s most striking trend, Chime for Change, a timeless new scent and much more.

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For the second installment of our "Forever Now" campaign, starring Charlotte Casiraghi and shot by Inez van Lamsweerde and Vinoodh Matadin, we turned the focus on the Horsebit Loafer. Celebrating their 60th anniversary this year, the special 1953 Collection demonstrates why these shoes, crafted by hand in Tuscany and loved by rebels and royals alike, are an enduring symbol of understated elegance and timeless Italian luxury.

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Our 1953 Collection Horsebit Loafer takes center stage at our Gucci Museo in Florence. Featuring a rich assortment of models from the past six decades, along with an array of black and white archival photos of socialites and Hollywood royalty, the new installation traces the rise of one of fashion’s most iconic items.

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For close to a decade, Gucci has been involved in campaigns focused on empowering girls and women. We’re taking our commitment to the next level. Led by Gucci Creative Director Frida Giannini, Beyoncé Knowles-Carter and Salma Hayek Pinault and powered by crowdfunding platform Catapult, Chime for Change is a new global community of people working to promote education, health and justice for girls and women everywhere through direct advocacy and fundraising. Join the new movement here.

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Spring’s rakish take on classic black-from precision cut tailoring to textured knits and luxurious accessories-is a modern way to inject a little rebel swagger into any warm-weather outing. Shop Men's

Opposites attract in spring’s most striking palette: black and white. From sweeping dresses to sleek accessories, the graphic summer pairing is high chic at its most sensual. Shop Women's

Inspired by Gucci’s rich history and modern attitude, Creative Director Frida Giannini joins master perfumer Lorenzo Villoresi to present Forever Now, a sophisticated new fragrance. Presented in a refined smoked glass bottle, the scent blends fresh citrus, lavender and pepper top notes with a warm leather and Tuscan iris heart, layered over an opulent patchouli and amber base. Exclusively available at the Gucci Museo, in our stores and on Gucci.com, this singular perfume is a rich tribute to the House’s Florentine identity. Shop Forever Now

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